Herend Introduces Mosaic Collection

At Atlanta Market

—Limited Edition Collection Features Unique Three-Color Fishnet Pattern—

STERLING, VA, July 8, 2008…Herend will present a collection of nineteen limited edition figurines in a new fishnet pattern at the Atlanta International Gifts & Home Furnishings Market, July 8-16. The collection will be on display at the Herend showroom in Suite 907 of the Atlanta Gift Mart.

“The new pattern is a ‘mosaic’ of three colors: black, butterscotch and chocolate with black originating in the 19^th-century, butterscotch in the 20^th, and chocolate in the 21^st,” commented Maureen Ellis, director of marketing for Herend in the U.S. “It’s a striking combination that not only requires the artist’s skillful hand in painting, but their intense concentration to ensure that the colors alternate properly. Each figurine takes up to 40% longer to paint than a monochromatic version would require. This exciting new interpretation, together with the fact that the figurines are limited editions, will make these figurines highly desirable for collectors.”

Dimensions of the nineteen Mosaic Collection figurines range from the diminutive to the spectacular, a tiny Frog (1 ¾-inches high) to a Large Rabbit (11 ¾-inches high). Edition sizes range from an exclusive 75 editions for an awesome Grizzly Bear (9 ½-inches long, 5-inches high) to 1,000 editions for a Sand Dollar (3-inch diameter). For those who collect bunnies, there are several to choose from, including the Lop Ear Bunny (3 ½-inches long, 1 ½-inches high), Scratching Bunny (3-inches high), Bunny Paws Up (6-inches high), and the afore-mentioned Large Rabbit. Suggested retail prices range from $175 for the Sand Dollar mentioned above to $3,195 for a Large Elephant (9 ½-inches high).

The actual painting technique starts first with the artist covering the entire body in the fish scales, a process that takes incredible discipline and a steady hand to paint this free form style design so that it fits the contours of the individual figurines. Next, they start with the most dominant color which is the butterscotch, followed by the chocolate and

then finally the black. The artist must remember to scatter the colors proportionately while having to consider the fact that the number and direction of the scale is constantly changing. In addition to ensuring that the colors are scattered appropriately, the artist must also be concerned with not creating an inadvertent “spot or stripe effect.” They also need to avoid touching any of the wet areas as they move around the figurine which is quite different from a single color application where they move in a linear fashion.

Painting the pattern is a delicate balancing act that emphasizes the dexterity and talent of the artist while illustrating the handcrafted qualities of a Mosaic Collection figurine. Each figurine is a hand painted original piece of porcelain art with no two ever identical! As the finishing touch, the artist places his or her personal identification number on the bottom of every piece to authenticate that it is an original piece of Herend porcelain art.

While Herend was founded in 1826, the origin of the fishnet pattern started around 1874 when an artist was experimenting with the motif taken from an Oriental plate and placed it on the breast of a bird to imitate feathers. Thus, the fishnet pattern was born, and Herend artists commenced using it on many different figurines. Today, the collection of available figurines in the U.S. numbers in the hundreds and they populate fourteen different collections, from Aquatic to Waterfowl.

Herend has been imported to the U.S. since 1957 by Virginia-based importer, Martin’s Herend Imports.

For more information on this exclusive collection, call the toll free number at 1-800-643-7363 or visit the website at www.herendusa.com.